BeHealth
Who we are
Who we are
Be Health is an innovative company specialized in the marketing of high-quality nutraceutical and cosmeceutical products, designed to improve people’s well-being. Our focus is to offer scientifically advanced solutions to support personal health and care, through products formulated with natural ingredients, innovative active principles, and tested with the most modern technologies.
We aim to progressively acquire a distinctive position in the market. We intend to pursue this goal in various ways: by launching products with a unique positioning in their category and by developing a leadership culture that involves taking care of our Human Capital.
Be Health is also active in providing assistance in formulation development, product analysis and market trends, raw material sourcing, safety and efficacy assessment, regulatory and technical support in Italy and abroad, and logistics services.
We operate with a distribution model based on network marketing, an approach that enhances the direct relationship between the brand and consumers, offering our sales representatives a personal entrepreneurial opportunity based on trust and the shared benefits of our products.
BeHealth
The science
THE SCIENCE OF COLLAGEN SINCE 1985
BeHealth
Ricerca
Research
Our science is based on the observation of physiological phenomena underlying the body’s functions. Scientific rigor in research is and will always be the foundation of our work, with the goal of offering our commercial network and end users products rich in distinctive intrinsic value.
We constantly seek collaboration with universities, hospitals, and research institutes to support our studies and provide further objective evidence of the value of our products.
One of our major experimental areas is deficiency collagenopathy.
THE SCIENTIFIC BOARD
Be Health’s primary development goals are the progressive expansion of the indications for use of existing products and the extension of the offering into other therapeutic areas.
To implement these objectives, Be Health relies on a series of collaborations with field experts as well as highly valuable manufacturing partners.
THE UNIVERSAL PROTEIN
Studies on collagen and pathologies related to its deficiency are the result of over 30 years of research, which saw us among the first to understand the importance of this protein for the human body. Be Health is a leader in the development of collagen-based products that serve as effective adjuvants in the treatment of conditions affecting not only the skin appendages, but especially the osteoarticular system, the digestive system, and the mucous membranes.
WHAT IT IS
The term collagen refers to a family of proteins that span the entire body, connecting its parts and performing specific physiological roles.
ITS STRUCTURE
It has a fibrous conformation consisting of three polypeptide chains forming a triple helix.
ITS PROPERTIES
Collagen has two biological properties: a mechanical effect, of support and protection, and a trophic effect.
DEFICIENCY COLLAGENOPATHY
Collagen undergoes a continuous loss, associated with an equally continuous regeneration process. Collagenopathy results from the dominance of this loss over regeneration. Deficiency collagenopathy presents with dystrophic and degenerative characteristics, such as osteoporosis, osteoarthritis, and gastric and skin ulcers.
THE SOLUTION
The solution is offered by hydrolyzed collagen, bioavailable, safe, and with documented efficacy in preclinical and clinical studies.
In addition to oral administration, hydrolyzed collagen also exhibits its biological effects when applied topically: for example, when applied to skin wounds, it promotes granulation and healing.
The systemic dosage is about 100 mg/Kg/day, in line with the daily loss of the protein. For topical uses, the dosage is variable and much lower. To be effective, treatment requires 1 to 6 months, depending on the severity of the condition and the area involved.
THE COLLAGEN COMPANY
Company profile
OVERVIEW
Be Health Spa is a company that sells nutraceutical and cosmeceutical products using the network marketing distribution method.
The company was founded in 2018 and aims to improve people’s well-being through the use of its products and distribution system.
1.117
ACTIVE REPRESENTATIVES
28.973
CUSTOMERS
A Representative is someone who has chosen not only to purchase Be Health products but also to promote them by building a sales network and through word of mouth, receiving a commission based on final customer sales.
Customers, on the other hand, are those who choose to use the products without promoting them to others and therefore do not receive any reward for word of mouth.
BUSINESS
Be Health: A New Business Model for Wellness and Health
WHO WE ARE AND WHAT WE DO
Be Health is an innovative company specializing in the marketing of high-quality nutraceutical and cosmeceutical products, designed to improve people’s well-being. Our focus is on offering scientifically advanced solutions to support health and personal care, through products formulated with natural ingredients, innovative active compounds, and tested using the most modern technologies.
We operate through a distribution model based on network marketing—an approach that values the direct relationship between the brand and consumers. It offers our sales representatives a personal entrepreneurial opportunity, grounded in trust and in sharing the benefits of our products.
THE DISTRIBUTION METHOD
Our business model is based on a strategic mix of:
NETWORK MARKETING
A direct sales system that allows our representatives (the Be Healthers) to earn through product sales and the development of a network of collaborators. This model enables the creation of a widespread and loyal network.
ONLINE CHANNELS
We use e-commerce platforms, social media, webinars, and digital campaigns to promote our products and reach new customers. This online strategy allows for rapid scaling and provides a direct and intuitive shopping experience.
OFFLINE CHANNELS
Events, training meetings, workshops, and live presentations are key tools for strengthening the sales network, educating customers on the benefits of our products, and building a strong sense of community.
Thanks to this combination, Be Health is able to maintain a solid market presence and constant interaction with customers, maximizing the effectiveness of its commercial strategy.
MILESTONES
Be Live Spa is founded.
Patent validated for Gadirel Italy (AE-40678).
Be Live changes its name to BE HEALTH.
Context and Reference Data
Some data to report for the first 9 months of 2024 in the network sector in Italy:
4,72%
Growth of the sector
compared to 2023 in the first 9 months (Avedisco data)
68%
Growth of Be Health
compared to 2023 (89.1% compared to the first 9 months of 2023). Over 270,000 representatives
i dati fanno riferimento alle vendite in tutti i settori effettuati tramite il Network Marketing e la vendita diretta
TERRITORIAL PRESENCE
OUR EXPANSION
Be Health has achieved significant positioning not only in Italy, where it is present in all 20 regions, but also in several European countries including:
This expansion is the result of a scalable model and a growth strategy
based on three fundamental pillars:
Training and support for Be Healthers to help them develop their own network of customers and collaborators.
Adaptation to local markets, with targeted strategies for each country.
A competitive product offering, with formulas designed to meet the specific needs of different markets
BUSINESS
VISION AND VALUES
Be Health is not just a company that sells health products, but a true
movement that places the concept of well-being at its core as a mission.
Our philosophy is based on key values such as:
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Quality and Innovation:
We offer only products with advanced, scientifically validated formulations. -
Community and Relationships:
We create a growth environment for our collaborators and customers based on trust and mutual support. -
Entrepreneurial Opportunity:
We give people the chance to build an independent business, with digital tools and ongoing training.
Thanks to this combination of factors, Be Health continues to grow, strengthening its presence in European markets and creating an innovative and sustainable business model.
Customers and Sales Channels
STRATEGY
TARGETED INTERNATIONAL EXPANSION
Be Health has already established a strong presence in all 20 Italian regions and has successfully begun its expansion into foreign markets, with sales in:
- Spain
- Romania
- France
- Netherlands
- Germany
- Malta
- Switzerland
International expansion is a key element to increase brand awareness and market share in the nutraceutical and cosmeceutical sector.
FOREIGN MARKET ENTRY STRATEGY
-
Local Market Analysis:
Before entering a new country, Be Health analyzes demand, regulations, and consumption trends to tailor its product offering. -
Marketing Localization:
Communication and promotional strategies are customized based on language, specific needs of the local audience, and consumption habits. -
Development of the Local Be Healthers Network:
Network marketing is adapted to the socio-cultural dynamics of each country, supporting new local leaders with training and digital tools. -
Logistics Optimization:
We collaborate with local partners to ensure efficient distribution, fast deliveries, and localized customer care.
A structured and progressive expansion that reduces entry risks and maximizes success in new markets.
DIFFERENTIATION AND POSITIONING IN THE COLLAGEN MARKET
A key strategic asset for Be Health’s growth is vertical integration in collagen and the exclusive patent approved by the U.S. FDA. This allows us to differentiate ourselves from competitors with a unique and scientifically validated offering.
Strategies for Consolidation in the Collagen Segment:
-
Exclusive Patent:
The patented collagen guarantees a strong competitive advantage, making it difficult for competitors to replicate. -
Product Line Expansion:
Broadening the offering with specific formulations for skin wellness, anti-aging, joint health, and sports performance. -
Educational Campaigns and Scientific Storytelling:
Positioning Be Health as the reference point for collagen through valuable content, scientific dissemination, and partnerships with industry experts.
Reinforce our leadership in the collagen market through a premium and differentiated positioning.
KEY SUCCESS FACTORS
The success of Be Health is the result of a combination of strategic elements that allow us to grow and consolidate in the nutraceutical and cosmeceutical market through network marketing. Here are the main Key Success Factors (KSF) that determine the company’s competitive advantage.
PRODUCT QUALITY AND INNOVATION
Competitive Advantage::
A premium positioning with products perceived as high-value, increasing customer loyalty.
One of the fundamental pillars of Be Health’s success is the superiority of our offering. The nutraceutical and cosmeceutical market is highly competitive, and only products with strong scientific validation and proven efficacy can earn consumers’ trust.
-
Advanced Research and Development:
Be Health constantly invests in creating innovative formulations, selecting active ingredients with clinical evidence. -
Quality Certifications:
Compliance with international regulations and quality certifications increases product credibility. -
Trend-Driven Innovation:
The ability to anticipate industry trends (e.g., clean beauty skincare, longevity supplements, holistic wellness) allows us to remain relevant in the market.
COLLAGEN VERTICALIZATION AND FDA-APPROVED PATENT
Competitive Advantage:
FDA approval provides scientific credibility and a distinctive value, strengthening market trust
and increasing the entry barrier for competitors.
A distinctive element of Be Health is the specialization in collagen, a rapidly growing segment in the nutraceutical and cosmeceutical sector.
-
Exclusive Patent:
Our patent on collagen use, approved by the U.S. Food and Drug Administration (FDA), represents a guarantee of quality and innovation, positioning us among market leaders. -
Targeted and Scientifically Validated Solutions:
Our research focuses on highly bioavailable collagen formulations that improve skin, joint, and connective tissue health. - Dedicated Product Range: We have developed a highly specialized line that covers various wellness needs, from anti- aging skincare to sports performance.
OMNICHANNEL STRATEGY: NETWORK MARKETING + DIGITAL
Competitive Advantage:
A scalable system that combines the power of human relationships with the efficiency of
digital automation.
Our hybrid distribution model combines the power of network marketing with the opportunities offered by digital tools. This approach allows us to maximize market penetration and the acquisition of new customers.
-
Network Marketing:
The model enables commercial virality thanks to word of mouth, trust between people, and the exponential growth of the distribution network. -
Digitalization of the sales process:
We leverage tools such as e-commerce, marketing funnels, social media, and online campaigns to support the Be Healthers in their sales activity. -
Personal Branding and Content Marketing:
We train our sales representatives to develop a strong presence on social media, creating engagement with educational and value-based content.
TRAINING AND SUPPORT FOR THE SALES NETWORK (BE HEALTHERS)
Competitive Advantage:
A more competent and motivated sales network, with a low dropout rate and sustainable
growth.
Network marketing only works if the sales representatives are well-trained and motivated. Be Health invests significantly in education, coaching, and mentorship, providing practical tools for success.
-
Internal Academy:
Training programs on sales, network management, personal branding, and leadership. - Continuous support: Webinars, live events, individual calls, and active communities to share strategies and best practices.
-
Structured onboarding system:
New representatives receive a clear path to successfully start their activity.
INTERNATIONAL EXPANSION AND SCALABILITY
Competitive Advantage:
A growth model replicable in new markets, with continuous and sustainable geographic expansion.
Be Health has adopted a targeted and structured international growth strategy, successfully entering various European markets.
-
Strategic Expansion:
The choice of countries in which to operate is based on market analysis and the growth potential of the wellness sector. -
Localized Offering:
We tailor our communication and marketing strategies based on local needs and consumer habits. -
Optimized Logistics Structure:
An efficient distribution system ensures a smooth and fast shopping experience for all European customers.
MISSION AND VALUES: HEALTH AS A BUSINESS DRIVER
Competitive Advantage:
Trust and brand identification lead to greater customer and sales representative retention.
One of the main reasons why Be Health is succeeding is that it does not simply sell
products but has a clear mission and a high perceived value.
-
Health and wellness as a central goal:
We communicate the importance of prevention and improving quality of life. -
Creation of an authentic community:
Be Healthers feel part of a movement, not just a business. -
Ethics and sustainability:
Our products reflect values of environmental respect, responsible production, and holistic wellness.
CONCLUSIONS
The Key Success Factors of Be Health are the result of a winning strategy that combines:
- Innovative and high-quality products
- Vertical integration on collagen with FDA-approved patent
- A distribution model leveraging both network marketing and digital tools
- Strong investment in sales force training
- Intelligent international expansion
- A clear mission that builds a deep connection with clients and collaborators
Thanks to these elements, Be Health is consolidating its position as a leader in the European
nutraceutical and cosmeceutical market, with a sustainable and continuously growing
business model.
SHAREHOLDING AND GOVERNANCE
Management
FINANCIALS
